Creating and Sending Perfect Emails using Email Marketing Tools
- Praveenrastogi
- May 22, 2023
- No Comments
Table of Contents
Email marketing is essential to any successful online business, and selecting the right email marketing tool is crucial to maximizing your marketing efforts. Numerous email marketing tools are available in the market, each with unique features and pricing options.
In this article, I will highlight the top 25 email marketing tools and their features to help you make an informed decision.
1.What is an email marketing service?
Email marketing service for businesses to create, send, and manage email campaigns for their subscribers or customers. But to make tasks complete, freelance email marketing experts can help businesses to accommodate their requirements.
These services typically provide features such as email templates, automation, list management, and analytics to help businesses effectively reach their target audience and measure the success of their email campaigns.
Email marketing services can be used for various purposes, including promoting products or services, sending newsletters, providing updates, and building customer relationships.
By using an email marketing service, businesses can save time, reach a wider audience, and increase customer engagement.
How to use them: 5 physiological tips that will improve your marketing
As per the markets the digital transformation market size is projected to grow at a compound annual growth rate of 19.1%, from $521.5 billion in 2021 to $127.5 billion in 2026.
The global investment in digital transformation is expected to almost double between the years 2022 from 1.8 trillion U.S. dollars and 2025 to 2.8 trillion U.S. dollars.
2.What to look for in an email marketing service?
When selecting an email marketing service, several factors must be considered to ensure that you choose the right platform for your business needs. Here are some important features and considerations to look for
- Ease of use: The platform should have a user-friendly interface that allows you to easily create and manage email campaigns without requiring extensive technical skills or knowledge.
- Template designs: Look for a platform that offers a variety of customizable templates to help you create professional-looking emails that align with your brand.
- Email automation: The platform should provide automation capabilities, such as triggered emails and drip campaigns, to help you save time and maximize engagement with your subscribers.
- List management: The platform should allow you to easily manage your email lists, segment subscribers, and keep track of email addresses that have bounced or unsubscribed.
- Deliverability: A high deliverability rate ensures that your emails are delivered to your subscribers’ inboxes rather than their spam folders. Look for a platform that has strong anti-spam policies and deliverability rates.
- Analytics: The platform should provide analytics and reporting features that allow you to track email performance, such as open rates, click-through rates, and conversion rates.
- Integrations: Consider whether the platform integrates with other tools or software you use, such as your CRM, social media platforms, or ecommerce platform.
- Support: Look for a platform that provides reliable customer support, such as email, chat, or phone support and online resources like tutorials and guides.
- Pricing: Consider your budgets and the pricing options available for the platform, such as monthly subscription plans, pay-as-you-go options, or free plans with limited features.
Hire freelance social media marketer
3. Best 25 Email Marketing Services.
Digital Transformation Services & Solutions
1. Mailchimp
Best for practical data insights that can help you refine your email marketing plan.
MailChimp is a popular email marketing service that offers a range of features for businesses of all sizes. MailChimp now offers landing pages and a number of advertising tools, its email marketing service continues to be their main draw.
Pricing plan
- Free Plan: The free plan includes basic email marketing features and allows to send up to 10,000 emails per month
- Essentials Plan: The Essentials plan starts at $9.33 per month and allows you to send unlimited emails to up to 50,000 subscribers.
- Standard Plan: The Standard plan starts at $14.99 per month and allows you to send unlimited emails to up to 100,000 subscribers.
- Premium Plan: The Premium plan starts at $299 per month and allows you to send unlimited emails to up to 200,000 subscribers.
Benefits:
Wide range of templates
List management & Advanced segmentation
Automation
A/B testing
Analytics
Integrations
User-friendly interface
Customer support over call and text
Start your digital transformation journey with me
Hire freelance email marketing expert
2. Hubspot
Best for email marketing that’s powered by CRM data.
HubSpot is an all-in-one marketing, sales, and customer service platform that includes email marketing capabilities. The free email marketing platform from HubSpot is safe and simple to use, has a very high deliverability rate, and has all the features you’d expect from an ESP.
- Free Plan: Includes basic CRM, marketing, and sales tools.
- Starter Plan: The Starter plan starts at $50 per month and includes more advanced features.
- Professional Plan: The Professional plan starts at $800 per month and includes everything in the Starter plan, plus additional features.
- Enterprise Plan: The Enterprise plan starts at $3,200 per month and includes everything in the Professional plan, plus additional features.
Pricing plan
However, no matter which tool you choose you need an expert to help towards your requirements. Hence, hire freelance email marketing expert like me to make sure things work on the right track.
Benefits:
- All-in-one platform
- Personalization & Advanced segmentation
- Automation & autoresponders
- Advanced analytics
- Integrations with third-party tools and platforms
- HubSpot customer support via email, chat, and phone.
- List management:
- A/B testing
3. SendinBlue
Best for sending automated nurturing and text message campaigns.
SendinBlue is a cloud-based email marketing and automation tool that offers a range of features for businesses of all sizes. A platform for email marketing called SendinBlue enables users to send over 30 million automated emails and text messages daily.
Give your brand a new direction
Pricing plan
- Free Plan: free plan includes basic email marketing features and allows you to send up to 300 emails per day.
- Lite Plan: The Lite plan starts at $25 per month and allows you to send up to 10,000 emails per month.
- Essential Plan: The Essential plan starts at $39 per month and allows you to send up to 20,000 emails per month.
- Premium Plan: The Premium plan starts at $66 per month and allows you to send up to 50,000 emails per month.
- Enterprise Plan: The Enterprise plan is customizable based on your business needs and allows you to send up to 3 million emails per month.
Benefits:
- Affordable pricing for all businesses and startups.
- SendinBlue is a user-friendly interface
- Advanced automation capabilities
- Advanced segmentation
- A/B testing
- Integrations with third-party tools and platforms
- SendinBlue offers customer support via email and chat
- Detailed analytics
- SMS marketing
4. Campaign Monitor
Best for building personalized emails.
Campaign Monitor is a cloud-based email marketing platform that offers a range of features for businesses of all sizes. Campaign Monitor takes pride in offering user-friendly, strong, and tailored email marketing tools.
Pricing plan
Conclusion
- Basic Plan: The Basic plan starts at $9 per month and allows you to send up to 2,500 emails per month.
- Unlimited Plan: The Unlimited plan starts at $29 per month
- Premier Plan: The Premier plan is a customized plan that includes all of the features of the Unlimited plan plus additional support
Benefits:
- Campaign Monitor has a user-friendly interface
- Personalization & Advanced segmentation
- Campaign Monitor offers advanced automation capabilities
- Integrations with third-party tools and platforms, including social media, ecommerce, and CRM
- Wide range of email templates
- List management
- Advance automation
- A/B testing
- Detailed analytics and reporting features
- Inbox preview in various email devices before sending.
- Social media integration
- Campaign Monitor offers an API to integrate your email marketing and platforms.
Get started with best email marketing services
5. ConvertKit
Best email marketing software made for creators — bloggers, artists
ConvertKit is an email marketing tool created to boost your business performance. It’s a cloud-based email marketing platform that is designed specifically for bloggers and creators.
Pricing:
- Free Plan: The free plan includes basic email marketing features and allows you to send unlimited emails to up to 1,000 subscribers.
- Creator Plan: The Creator plan starts at $29 per month and allows you to send unlimited emails to up to 1,000 subscribers.
- Creator Pro Plan: The Creator Pro plan starts at $59 per month and allows you to send unlimited emails to up to 1,000 subscribers.
- Complete Plan: The Complete plan starts at $99 per month and includes all of the features of the Creator Pro plan plus additional features allows you to send unlimited emails to up to 5,000 subscribers.
Benefits:
- ConvertKit has a simple and intuitive interface
- Subscriber management
- Advanced automation capabilities
- Offers a range of customizable landing page templates
- Integrates with a wide range of third-party tools and platforms
- Offers a range of customizable email templates
- A/B testing
- Analytics and reporting features
- Offers a sequence feature that allows you to create a series of automated emails.
6. MailerLite
MailerLite is a cloud-based email marketing platform that is designed for small businesses and startups. It is perfect for those who have a modest budget, but still need a tool that does more than just send newsletters.
Pricing plan
- Free Plan: The free plan includes basic email marketing features and allows you to send up to 12,000 emails per month to up to 1,000 subscribers.
- Paid Plans: The paid plans start at $10 per month and vary based on the number of subscribers you have. The pricing tiers based on 1,000 subscribers:
- $10 per month
- $15 per month
- $30 per month
7.Freshworks
Best for small businesses seeking a CRM at an affordable price, with easy setup.
DesignBold is a graphic design tool that provides users with an extensive library of templates and elements to create stunning designs. With this web-based software, businesses can easily customize their marketing materials, social media posts, and website banners without needing advanced design skills.
Pricing:
Freshworks offers pricing plans based on the number of contacts in your list, with plans starting at $29/month for up to 1,000 contacts. There is also a free plan available for up to 500 contacts with limited features.
Benefits:
- All-in-one platform, including email marketing, helpdesk, live chat, and CRM
- Personalization
- Freshworks offers advanced automation capabilities
- Integration with third-party tools and platforms
- Offers a range of customizable email templates
- Manage your email list
- A/B testing
- Analytics and reporting features
8.Moosend
Best for creating automations and sending personalized emails.
Fotor is another graphic design tool that has gained popularity, especially in the photography industry. It offers many features, such as photo editing, creating collages and designs, adding text to images, and much more.
Businesses have adopted Fotor because it’s user-friendly with an intuitive interface that allows beginners to create stunning graphics without hassle. It also has templates for social media posts, brochures, and flyers, which saves time for businesses that may not have a dedicated design team.
Pricing:
- Free Plan: The free plan includes basic email marketing features and allows you to send unlimited emails to up to 1,000 subscribers.
- Pro Plan: The Pro plan starts at $8 per month and allows you to send unlimited emails to up to 2,000 subscribers.
- Enterprise Plan: The Enterprise plan is a customizable plan that includes all of the features of the Pro plan plus additional support
- Pay-as-you-go Plan: Moosend also offers a pay-as-you-go option for businesses that don’t send emails regularly or have a fluctuating subscriber base.
Advantages:
- User-friendly interface
- Advanced automation
- Personalization
- Detailed analytics and reporting
- Integrations with other tools and platforms
- Customizable email templates
- Subscriber management
- Offers a landing page builder
- Offers customizable signup forms
- Moosend provides an API to integrate with other tools
- 24/7 customer support
- GDPR compliance and provides such as double opt-in
9.AWeber
Best for creating automations and sending personalized emails.
AWeber is an email marketing platform that provides a range of features to help businesses of all sizes create and manage email campaigns.
Pricing:
- Free Plan: The free plan includes basic email marketing features and allows you to send up to 500 emails per month.
- Pro Plan: The Pro plan starts at $16.15 per month and allows you to send unlimited emails to up to 500 subscribers.
- Premium Plan: The Premium plan starts at $49 per month and allows you to send unlimited emails to up to 500 subscribers.
Benefits:
- AWeber has a user-friendly interface
- Advanced automation
- Analytics
- AWeber offers customer support via email, phone, and live chat
- Customizable email templates
- Subscriber management to manage your email list
- Automation
- A/B testing
- Customizable signup forms
- Provides API to integrate with third-party tools
- High email deliverability rate
- GDPR compliance & provides features such as double opt-in
- Ecommerce integration
Unleash infinite business opportunities for your brand.
SendX is an email marketing and automation platform that offers a range of features to help businesses of all sizes create, manage and optimize email campaigns. For marketers and business owners, SendX is a feature-rich, user-friendly, and cost-effective email marketing platform.
Pricing:
- Email Plan: The Email plan starts at $7.49 per month and allows you to send unlimited emails to up to 1,000 subscribers.
- Growth Plan: The Growth plan starts at $14.99 per month and allows you to send unlimited emails to up to 1,000 subscribers.
- Business Plan: The Business plan starts at $29.99 per month and allows you to send unlimited emails to up to 1,000 subscribers.
- Enterprise Plan: The Enterprise plan is a customizable plan that includes all of the features of the Business plan plus additional support
Benefits:
- Easy to use
- Automation and segmentation
- Integrations with third-party tools
- Analytics and reporting features
- Offers a range of customizable email templates
- Subscriber management to manage your email list
- Automation
- Customizable signup forms to collect email addresses
- Provides API that allows you to integrate with third-party tools
- High email deliverability rate
- GDPR compliance
- Ecommerce integration
- Lead capture popups
- RSS to email
Best for global email marketing audiences. GetResponse is an all-in-one marketing platform that includes email marketing, marketing automation, landing page creation, and webinar hosting. Around 20 languages are supported by the marketing automation solution GetResponse.
Pricing:
- Basic plan: This plan starts at $15 per month for up to 1,000 contacts.
- Plus plan: This plan starts at $49 per month for up to 1,000 contacts.
- Professional plan: This plan starts at $99 per month for up to 1,000 contacts.
- Max plan: This plan is custom-priced and includes everything in the Professional plan, and webinars for up to 500 attendees.
Benefits:
- GetResponse offers a range of marketing tools in one platform
- Marketing automation including workflows, segmentation, and scoring
- Offers a built-in webinar hosting platform
- Integrations with ecommerce, CRM, and social media platforms.
- AnalyticS and reporting
- Email templates and email editor for creating custom emails.
- Landing page creation
- A/B testing
- CRM integration and data in sync.
- Ecommerce integration
- Signup forms
- Provides API that allows businesses to integrate with third-party tools
- High email deliverability rate .
- GDPR compliance
Best for segmentation and live chat options.ActiveCampaign is a cloud-based marketing automation platform designed for small to medium-sized businesses. It offers a wide range of features to help businesses automate their marketing and sales processes, as well as improve customer engagement and retention.
Pricing:
ActiveCampaign offers several pricing plans based on the number of contacts you have in your database and the features you need.
- Lite: starts at $15/month for up to 500 contacts
- Plus: starts at $70/month for up to 500 contacts
- Professional: starts at $159/month for up to 500 contacts
- Enterprise: custom pricing for businesses with more than 500 contacts
Benefits:
- Offers tools for email marketing, marketing automation, CRM, sales automation, and messaging.
- Automation workflows
- Customer segmentation
- Integration with third-party tools and platforms
- Marketing automation to let you automate your marketing and sales
- ActiveCampaign’s CRM lets you manage your contacts and track your business.
- Sales automation and automated follow-up.
- Messaging tools with across multiple channels
- Ecommerce features segment customers based on buying behavior.
Best for small business email marketing, like a digital marketing agency or an eCommerce shop.
Benchmark Email is a cloud-based email marketing platform designed for small to medium-sized businesses. It offers a range of features to help businesses create and send email campaigns, automate their marketing processes, and improve customer engagement and retention. Email marketing experts will always be helpful to solve business requirements and in an easy manner.
Pricing:
Benchmark Email offers several pricing plans based on the number of subscribers you have in your email list and the features you need.
- Free: allows up to 2,000 subscribers and up to 14,000 emails per month
- Essentials: starts at $13.99/month for up to 500 subscribers
- Plus: starts at $22.99/month for up to 500 subscribers
- Pro: starts at $45.99/month for up to 500 subscribers
Benefits:
- Easy-to-use platform
- Affordable pricing
- Automation workflows
- A/B testing
- Landing page builder to create customized landing pages
- Reporting and analytics
- Integration with other tools and platforms
Best for account-based email marketing and social media marketing.
Engagebay is a cloud-based all-in-one marketing, sales, and service automation platform for small and medium-sized businesses. It offers a wide range of features to help businesses automate their marketing and sales processes, improve customer engagement, and manage their customer interactions.
Pricing:
Engagebay offers several pricing plans based on the number of contacts you have in your database and the features you need.
- Free: allows up to 1,000 contacts and includes basic features
- Basic: starts at $9.99/month for up to 1,000 contacts
- Growth: starts at $24.99/month for up to 2,500 contacts
- Pro: starts at $49.99/month for up to 10,000 contacts
- Enterprise: custom pricing for businesses with more than 10,000 contacts
Benefits:
- All-in-one platform
- Affordable pricing
- Customizable workflows
- Integrations with tools and platforms, including CRMs
- Marketing automation and sales automation
- Service automation let you manage customer interactions
- Customizable workflows to create unique workflows
- CRM to manage your contacts and track interactions
- Reporting and analytics
Best for drip campaigns or monthly email newsletters Easysendy is a cloud-based email marketing automation software that offers a wide range of features to help businesses automate their email marketing campaigns and improve customer engagement.
Pricing:
Easysendy offers a pay-as-you-go pricing model that is based on the number of emails you send.
- Starter Plan: starts at $19/month for up to 5,000 emails
- Pro Plan: starts at $49/month for up to 25,000 emails
- Advance Plan: starts at $99/month for up to 100,000 emails
- Premium Plan: custom pricing for businesses with more than 100,000 emails
Benefits:
- Affordable pricing
- Easy-to-use user-friendly platform
- Advanced segmentation and targeting
- Advanced reporting and analytics
- Email marketing automation
- Advanced segmentation
- A/B testing to test different email campaigns
- Integration with third-party tools
Email marketing services as it best
16. Mad Mimi
Best for businesses who want email marketing to be simple and easy.
Mad Mimi is an email marketing service that allows businesses to create, send, and track email campaigns.
Pricing:
Easysendy offers a pay-as-you-go pricing model that is based on the number of emails you send.
- Starter Plan: starts at $19/month for up to 5,000 emails
- Pro Plan: starts at $49/month for up to 25,000 emails
- Advance Plan: starts at $99/month for up to 100,000 emails
- Premium Plan: custom pricing for businesses with more than 100,000 emails
Benefits:
- Simple and intuitive interface
- Affordable pricing
- Integration with third-party tools
- A/B testing
- Email marketing automation
- Drag-and-drop editor
- Personalization and segmentation
- Tracking and analytics
- Responsive templates
17. Reachmail
Best for small businesses to get their messaging out with email campaigns.
ReachMail is a cloud-based email marketing and automation software that offers a range of features to help businesses create, send, and track email campaigns
Pricing:
ReachMail offers a pay-as-you-go pricing model that is based on the number of emails you send.
- Basic Plan: $10/month for up to 5,000 emails
- Pro Plan: $25/month for up to 10,000 emails
- Plus Plan: $50/month for up to 25,000 emails
- Premium Plan: custom pricing for businesses with more than 25,000 emails
Benefits:
- Simple and intuitive interface
- Affordable pricing
- Integration with third-party tools
- A/B testing
- Email marketing automation
- Drag-and-drop editor
- Personalization and segmentation
- Tracking and analytics
- Responsive templates
Best for email builders for those looking for a powerful and easy-to-use platform. Stripo is an email design platform that allows businesses to create professional and responsive email templates.
Pricing:
Stripo offers a range of pricing plans to suit different business needs.
- Free Plan: Free forever, with limited features and 1 active project at a time.
- Basic Plan: $12/month, with 1 user and up to 3 active projects at a time.
- Business Plan: $40/month, with 3 users and up to 10 active projects at a time.
- Enterprise Plan: custom pricing for businesses with more than 10 active projects at a time.
Benefits:
- User-friendly interface
- Saves time and effort
- Collaborative work for teams
- Integration with third-party tools
- Drag-and-drop editor without any coding knowledge.
- Responsive design
- Email testing
- Animation to add movement and interactivity
- Personalized email templates
19. Warmup inbox
Best for improving domain reputation and email deliverability rates.Warmup Inbox is a cloud-based email warmup and deliverability tool that helps businesses improve their email deliverability rates. It is a great option for businesses that want to save time and effort in warming up their email accounts and improve their email performance.
Pricing:
Warmup Inbox offers a range of pricing plans to suit different business needs.
- Free Plan: Free forever, with up to 3 domains and 30 warmed-up emails per day.
- Basic Plan: $49/month, with up to 10 domains and 150 warmed-up emails per day.
- Pro Plan: $99/month, with up to 20 domains and 400 warmed-up emails per day.
- Enterprise Plan: custom pricing for businesses with more than 20 domains.
Benefits:
- Improved email deliverability
- Saves time and effort
- Easy setup process and straightforward
- Integration with third-party tools
- Warmup Inbox increases your email sending volumes
- Monitoring and reporting
- Integration with popular email marketing services
- Domain management to manage multiple domains
- Team collaboration to work on the same project
- Personalized support
20. Constant Contact
Best for creating email drip campaigns and easy-to-use templates.Constant Contact is an email marketing and online marketing platform that helps businesses of all sizes grow and engage with their audiences. It is a great option for businesses that want to create professional email campaigns, improve engagement, and expand their reach through online marketing.
Pricing:
Constant Contact offers a range of pricing plans to suit different business needs.
- Email Plan: Starts at $20/month, with unlimited emails and up to 500 contacts.
- Email Plus Plan: Starts at $45/month, with advanced features like automation, surveys, polls, and up to 500 contacts.
- Pro Plan: Custom pricing for businesses with more than 500 contacts.
Benefits:
- Easy to use with no technical knowledge.
- Provides wide range of customizable email templates
- Offers a range of marketing tools, including landing pages, Facebook and Instagram ads
- Integration with third-party tools
- List management to manage email lists
- Automation to create targeted and personalized email campaigns
- Surveys and polls and customer satisfaction.
- Landing page builder lead generation
- Facebook and Instagram ads
- Online listings
21. Sumo
Best for improving website traffic & enhancing subscriber list using email opt-in forms.
Best for improving domain reputation and email deliverability rates.Warmup Inbox is a cloud-based email warmup and deliverability tool that helps businesses improve their email deliverability rates. It is a great option for businesses that want to save time and effort in warming up their email accounts and improve their email performance.
Pricing:
- Free plan that includes basic email capture forms and up to 200 subscribers.
- Pro plan starts at $39/month and integrates with popular email marketing services.
- Ecommerce plan starts at $98/month and includes all Pro plan features plus ecommerce-specific features
Benefits:
- User-friendly interface and intuitive email capture tools
- Integration with variety of email marketing services
- Customization
- A/B testing
- Email capture forms
- Opt-in pop-ups based on user behavior
- Automated emails
- Detailed analytics
- List management
22. Sumo
Best for improving website traffic & enhancing subscriber list using email opt-in forms.
Sender is an email marketing service that allows businesses to create and send professional-looking emails to their subscribers. It offers a variety of features and pricing options to fit the needs of businesses of all sizes.
Pricing:
- Free plan that includes basic features and up to 2,500 subscribers.
- Regular plan starts at $10/month
- Pro plan starts at $50/month
Benefits:
- Easy to use interface
- Automation & re-engagement campaigns.
- A/B testing
- Allows integrations
- Drag-and-drop email editor
- List management
- Analytics on email performance
- SMS marketing
23.Omnisend
Best for creating custom workflows
channels including email, SMS, social media, and more. It offers integration with popular e-commerce platforms leading to improved engagement and conversions.
Pricing:
- Free plan that includes basic features and up to 2,500 subscribers.
- Regular plan starts at $10/month
- Pro plan starts at $50/month
Benefits:
- Omnichannel marketing to reach customers across multiple channels
- E-commerce integrations
- Automation
- Segmentation
- A/B testing
- Drag-and-drop email editor
- SMS marketing features
- Analytics
- Customizable signup forms
24.Omnisend
Best for businesses to create and launch sales funnels, affiliate programs, email marketing campaigns.
Systeme.io is an all-in-one marketing platform that allows businesses to create and manage their online presence, including email marketing, sales funnels, membership sites, and more leading to improved engagement and conversions.
Pricing:
- Free plan Systeme.io offers a 14-day free trial.
- Startup plan starts at $27/month
- Webinar plan starts at $47/month
- Enterprise plan starts at $97/month
Benefits:
- All-in-one platform
- Easy to use interface and drag-and-drop functionality
- Sales funnels templates
- Membership sites
- Customization options
- Analytics on email performance
25.Moonmail
Best for businesses to create and launch sales funnels, affiliate programs, email marketing campaigns.
Moonmail is an email marketing platform that enables businesses to create, send, and track email campaigns leading to improved engagement and conversions. It’s an affordable email marketing platform that offers a variety of features to small to medium businesses
Pricing:
- Free plan that includes basic features and up to 2,000 subscribers.
- Basic plan starts at $29/month
- Pro plan starts at $99/month
Benefits:
- Affordable pricing
- User-friendly interface
- Automation
- A/B testing
- Email editor to create professional-looking emails
- Detailed analytics
- Integration with popular e-commerce platforms
Conclusion
Email marketing tools offer various services and features that vary from business to business in every industry. Choosing an ideal email marketing services provider can be a daunting task for your business that caters to a reliable need for your business. This guide makes it much easier for you to select good email marketing services for business and helps to compare all features and prices per your business needs. On the other side, to obtain the best services, hire freelance email marketing experts like me to get started.
Let’s connect to get started with the email marketing approach in the best possible manner.