Revolutionize Your Designs: Game-Changing Graphic Design Tools for Marketers
- Praveenrastogi
- May 12, 2023
- No Comments
Table of Contents
Are you looking to establish a strong brand presence that stands out? Look no further than graphic design tools. With so many options available, it can be overwhelming to know where to start.
That’s why as a freelance digital marketing expert I have compiled a list of top-notch graphic design tools to help bring your vision to life. These tools have covered you, from creating stunning visuals to designing logos and branding materials.
Luckily, there are plenty of tools available to help you plan and track your social media activity. Here are 15 tools that can help you make the most of your social media accounts!
1.Why businesses adopt graphic designing tool
In today’s digital age, businesses must keep up with the constantly evolving market trends and consumer demands. Visual communication is one of the most effective ways to grab your audience’s attention.
With so many options in the market, it can be overwhelming for businesses to choose the right one that would cater to their needs.
Digital Transformation Alone Is No Longer Sufficient. Here Is Why
As per the markets the digital transformation market size is projected to grow at a compound annual growth rate of 19.1%, from $521.5 billion in 2021 to $127.5 billion in 2026.
The global investment in digital transformation is expected to almost double between the years 2022 from 1.8 trillion U.S. dollars and 2025 to 2.8 trillion U.S. dollars.
2.Why choose graphic designing tools
Graphic designing tools are essential for businesses that want to build a strong brand presence. Firstly, these tools offer flexibility and customization options, allowing you to create unique designs tailored to your brand. Unlike pre-made templates, graphic design software gives you complete control over the final output.
Using graphic designing tools can save significant time and money in the long run. Instead of relying on professional designers or outsourcing work, businesses can use these tools’ capabilities to produce high-quality designs themselves.
Incorporating graphics into your marketing efforts has been proven to significantly increase engagement rates with potential customers. By utilizing visual elements in your branding materials, such as logos or social media posts, brands can communicate their message effectively while creating a lasting impression on consumers.
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3.Top 10 graphic designing tools available to get started
In this blog post, we will explore some popular graphic designing tools widely adopted by businesses across various industries and discuss why they are essential for a successful marketing strategy!
Digital Transformation Services & Solutions
3.1 snappa- quick & easy graphic design software
Snappa is a graphic design tool that allows users to create stunning graphics for their brand presence. It features an easy-to-use interface with pre-made templates, fonts, and images.
One of the best things about Snappa is its drag-and-drop functionality, which allows users to customize their designs without any prior designing skills easily. The platform also has an extensive library of free high-resolution stock photos for your designs.
Features
- Snappa also offers various tools, such as custom grids and image dimensions for social media platforms like Facebook and Instagram.
- It allows you to export your project in multiple formats, including PNGs and JPEGs.
- For businesses on a budget looking for affordable graphic design solutions, Snappa’s pricing model makes it even more attractive.
- You can choose between monthly or annual subscriptions depending on how frequently you use the platform.
- Snappa provides businesses with all the essential tools to create visually appealing graphics that leave a lasting impression on their audience.
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Pricing plan
STARTER
Free
1 user
6,000+ templates
5,000,000+ HD photos & graphics
3 downloads per month
PRO
$10/mo
(billed yearly)
1 user
6,000+ templates
5,000,000+ HD
photos & graphics
Unlimited downloads per month
Buffer / Social media integrations
Custom font uploads
Remove image backgrounds
TEAM
$10/mo
(billed yearly)
5 users
6,000+ templates
5,000,000+ HD
photos & graphics
Unlimited downloads per month
Buffer / Social media integrations
Custom font uploads
Remove image backgrounds
3.2 Canva
is a web-based graphic design platform that allows individuals and businesses to create high-quality visual content without any prior experience in design. The platform offers over 250,000 templates for various purposes such as social media posts, presentations, infographics, brochures, resumes and more.
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Features
- Canva is a popular graphic design platform that offers a wide range of features to help users create stunning designs easily.
- One of the key features of Canva is its extensive library of templates, which includes everything from social media graphics and presentations to posters and invitations.
Pricing plan
The pricing for Canva starts at $9.99 per month. Canva Pro costs $12.99 per month
3.3 Tailor Brands- create custom logo
Tailor Brands is a graphic design tool specializing in creating custom business logos. The platform uses AI technology to analyze your brand preferences and create a unique logo that matches your style.
Tailor Brands offers an easy-to-use interface, making it accessible even for those without design experience. Their intuitive process allows you to choose from various logo styles, fonts, and colour palettes until you find the perfect match for your brand. Yet there are many tools available but being a freelance SMM expert I make use of the best tools to help businesses needs.
Features
- Tailor Brands also offers branding tools such as business card designs and social media graphics. This ensures consistency across all aspects of your online presence with a cohesive look and feel.
- One unique feature of Tailor Brands is their Brand Book which provides guidelines on how to use your new logo properly, ensuring professionalism throughout all marketing materials.
- If you’re looking for an affordable solution to create a professional-looking logo quickly and easily – Tailor Brands might be just what you need!
Pricing plan
Basic
$9.99/month or $3.99/month if you pay for the year upfront.
Standard
$19.99/month or $5.99/month if you pay for the year upfront.
Premium
$49.99/month or $12.99/ month if you pay for the year upfront.
3.4 sketch
tool allows crafters which is the all-in-one platform for digital design — with collaborative design tools, prototyping and developer handoff.
Features
- Offers a variety of tools for designing including text manipulation options such as arching and spacing adjustments.
- This feature alone opens up endless possibilities for creating custom t-shirts, home decor items, party favors- you name it.
Pricing plan
Standard
US$49 per user/month (Billed annually)
Professional
US$79 per user/month (Billed annually)
Advanced
US$119 per user/month (Billed annually)
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Pricing plan
- Sketch pricing is one of its biggest selling points. Unlike other design software that can cost hundreds or even thousands of dollars, Craft Edge offers a range of affordable options for crafters on any budget.
- For starters, the basic version of the software, Silhouette Studio Basic Edition, is completely free to download and use. While this version does have some limitations in terms of design capabilities and file types it supports, it still provides access to many helpful features such as print-and-cut designs and vectorization.
3.5 Turbologo- create logo in minutes
One of the graphic design tools that can help you create a strong brand presence is turbologo. This platform offers an easy and intuitive logo maker tool that allows you to design a professional-looking logo in minutes.
With turbologo, you don’t need to have any prior experience or technical skills in graphic design. The platform has a wide range of pre-designed, customizable templates, so you can choose from various styles and layouts depending on your business needs.
Features
- One advantage of using turbologo is its affordable pricing plans. You have the option to pay for one logo or subscribe for unlimited downloads with access to all features offered by the platform.
- Moreover, turbologo provides vector files with high-resolution images, which means that your logos will look great no matter what size they are displayed.
- If you’re looking for an easy-to-use yet powerful logo-maker tool, try turbologo today!
Pricing plan
Lite
₹490
Standard
₹790
Professionals
₹1590
3.6 Mediamodifier– create stunning visual content
Mediamodifier is an intuitive and user-friendly graphic designing tool that enables you to create stunning visual content in minutes. Whether you are looking for social media graphics, blog images or business presentations, Mediamodifier has got your back.
One of the key features of this platform is its extensive library of templates that cater to various industries and niches. You can find templates for everything from fashion and beauty to real estate and finance. The best part? These templates are fully customizable, meaning you can tweak them to suit your requirements.
Features
Mediamodifier also offers a variety of editing tools, such as crop, resize, rotate and flip, that allow you to fine-tune your designs with ease.
- Additionally, it comes equipped with advanced filters like blur effects and colour adjustments so that you can add a touch of creativity to your designs.
- Another standout feature is the ability to collaborate on projects within the platform itself. This makes it easy for teams working remotely or across different time zones, as they can all work together seamlessly.
- Mediamodifier is a fantastic choice for those who want an affordable yet high-quality graphic design tool at their fingertips.
Pricing plan
Starter
FREE
Professional
₹499.50 / month
billed yearly
Team
$37.50 / month
billed yearly
Conclusion
Social media tools are important for businesses because they allow them to reach a wider audience, build relationships with customers, and increase brand awareness. They also provide a platform for businesses to engage with customers, share content, and gain insights into customer behavior. Additionally, social media tools can be used to generate leads, drive traffic to websites, and measure the success of campaigns.
Finally, social media tools can be used to monitor conversations about a brand, allowing businesses to respond quickly to customer feedback and address any issues. I have mentioned the top one’s above, join them as per your business requirements and join them to get started with fast and productive responsiveness.
3.7Affinity Designer
Affinity Designer is a powerful vector graphics editor created by Serif, a UK-based software company known for producing high-quality creative tools. As the name suggests, it is designed specifically for designers who work with vector graphics and want to create professional designs with ease. For graphics there are tons of tools available, but you do need a freelance SMM expert to handle all of your requirements so that you can save your time to look for other business requirements.
Features
- Affinity Designer is a vector graphics editor that packs a ton of powerful features.
- This software offers an extensive range of tools for creating stunning designs, including advanced colour controls, customizable grids and guides, live preview tools, and more.
Pricing plan
Affinity Designer pricing starts at $4999.00 as a flat rate, as a one-time payment.
3.8 Adobe Illustrator- vector-based graphic designing tool
Adobe Illustrator is a vector-based graphic designing tool that has become an industry-standard software for creating logos, icons, typography and other complex illustrations. What sets Adobe Illustrator apart from other tools is its ability to create scalable graphics that retain their quality even when resized.
Features
- One of the key benefits of using Adobe Illustrator is its user-friendly interface allowing users to navigate its various features easily.
- The software is equipped with numerous drawing tools, colour palettes and effects options, enabling designers to bring their creative ideas to life.
- Another advantage of using Adobe Illustrator is its extensive community support through online tutorials and forums. This makes it easier for beginners or advanced users to learn new techniques or troubleshoot any issues they might encounter while working on their design projects.
- Moreover, businesses can benefit greatly from using Adobe Illustrator as it helps them establish a strong brand identity by creating visually appealing designs that resonate with their target audience. Adobe Illustrator’s versatility and flexibility make it indispensable in any marketer’s toolkit!
Pricing plan
Free to use
3.9 PicsArt- image editing tool
PicsArt is a popular graphic designing tool that has gained immense popularity among businesses of all sizes. This platform offers a range of features, including image editing tools, collage makers, and drawing tools that enable users to create unique and engaging graphics for their business.
Features
- One of the key benefits of PicsArt is its user-friendly interface, which makes it easy for beginners to start designing professional-quality graphics without any prior experience in graphic design.
- PicsArt also comes with several advanced features that allow designers to manipulate images and create stunning designs quickly. For instance, you can add layers, adjust opacity levels or apply filters to your images effortlessly.
- Moreover, PicsArt provides a vast library of free-to-use stock images and templates that make creating custom designs quick and easy. You can choose from thousands of pre-made templates or use your photos as inspiration to start crafting something unique.
If you’re looking for an intuitive yet powerful tool for your brand’s graphic design needs- look no further than PicsArt!
Pricing plan
Free
₹0/mo
Pro+
₹166.66/mo
Business
₹160/mo
3.10 Desygner-professional designs for their branding
Desygner is a graphic design tool that offers an easy-to-use platform for businesses of all sizes. With Desygner, businesses can create professional designs for their branding needs without the hassle of hiring a graphic designer or spending too much time and money on design software.
One of the key features of Desygner is its wide range of templates, which includes everything from social media posts to business cards to flyers. These templates are customizable to suit any specific branding requirements that a business may have.
Features
- Designer also allows users to upload their images and logos, making staying consistent with their brand identity easier. The drag-and-drop interface makes it easy for anyone without design experience to create stunning visuals in just minutes.
- The software also offers collaboration tools that allow team members to work together in real-time on projects, whether they’re in the same location or working remotely.
- This makes it perfect for teams who must produce designs quickly and efficiently without sacrificing quality.
- Desygner is an excellent choice for small businesses looking for an efficient way to create professional-quality graphics at an affordable price point.
Pricing plan
Free
INR 0.00
Picsart gold
INR 183.63
Team
INR 463.46
3.11 DesignBold-create stunning designs
DesignBold is a graphic design tool that provides users with an extensive library of templates and elements to create stunning designs. With this web-based software, businesses can easily customize their marketing materials, social media posts, and website banners without needing advanced design skills.
Features
- One of the standout features of DesignBold is its user-friendly interface. The drag-and-drop editor allows users to add or remove elements from their designs quickly. DesignBold’s library offers over 40,000 high-quality stock photos and illustrations for free use in your projects.
- Businesses can collaborate on projects with remote team members through DesignBold’s real-time collaboration feature. Plus, the platform integrates seamlessly with tools like Dropbox and Google Drive for easy file sharing.
- Designs created using this tool are optimized for online usage so that they look great across all devices. This makes it an ideal solution for creating professional-looking visuals that capture attention in today’s digital age.
- DesignBold is a powerful graphic design tool suitable for small business owners who need sleek designs without paying premium prices or dedicating significant time to learning complex software programs.
Pricing plan
Free to use
Provides high ROI with very less investment
3.12 Fotor-Free online photo editing & image editor
Fotor is another graphic design tool that has gained popularity, especially in the photography industry. It offers many features, such as photo editing, creating collages and designs, adding text to images, and much more.
Businesses have adopted Fotor because it’s user-friendly with an intuitive interface that allows beginners to create stunning graphics without hassle. It also has templates for social media posts, brochures, and flyers, which saves time for businesses that may not have a dedicated design team.
Features
- Graphic designing tools like Adobe Illustrator, PicsArt, Desygner, DesignBold, and Fotor offer immense benefits to businesses seeking to improve their online presence by creating visual content that is engaging and captures the attention of their target audience.
- These tools are affordable alternatives to hiring professional designers while still allowing businesses to produce high-quality visuals at a fraction of the cost.
- By embracing these tools, businesses can stay ahead of competitors by having appealing graphics on their websites or social media platforms, which ultimately attracts prospective customers.
Pricing plan
Fotor Basic
Free
Fotor Pro
US$3.33/month
Fotor Pro+c
US$7.49/month
Conclusion
Many tools are available for graphic designing. HOwever, some are free, and some are paid. They are best towards their features that can be adopted in their pro version. However, if you are looking to enhance your brand presence then hire freelance SMM expert like me to accommodate your requirements.