Plan and track social media activity with these 15 tool
- Praveenrastogi
- May 4, 2023
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Table of Contents
Are you tired of guessing how successful your social media activity is? With so many different platforms and posts to manage, it can be tough to keep track of everything. Luckily, there are plenty of social media activity tracking tools out there to make the process a whole lot easier. In this post, we’ll take you through our top 20 picks for tracking your social media activity, so you can get back to doing what you do best – creating content.
As a business owner or social media manager, you know that managing your social media accounts can be overwhelming at times. With so many platforms to keep track of, it can be difficult to stay on top of everything.
Luckily, there are plenty of tools available to help you plan and track your social media activity. Here are 15 tools that can help you make the most of your social media accounts!
1.What are social media tools?
Social media tools are software and applications that allow users to create, manage, and analyze their social media presence. These tools can help users to create content, schedule posts, measure performance, and engage with their audience.
Examples of social media tools include Hootsuite, Sprout Social, Buffer, and BuzzSumo.
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2.Why should I use social media tools?
Businesses should use social media tools to help build their brand, increase their visibility, and connect with potential customers.
Social media tools allow businesses to create content, engage with customers in conversations, and gain insight into the interests and preferences of their target audiences. They can also be used to collaborate with colleagues, generate leads, and share valuable industry insights. Additionally, businesses can use social media to track campaigns, monitor their competition, and promote their products and services.
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3.Top 15 social media tools for businesses
There are different social media tools available for businesses that can be used to track social media activity. Upon business requirement the choices can be either same or different. Below mentioned are the tools that can be used along with their different features.
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1. Hootsuite.com
If you haven’t tried Hootsuite yet, you’re missing out! This all-in-one social media management tool lets you plan and publish content, monitor and engage with followers, and track your success. With Hootsuite, you can manage all of your social media accounts in one place, saving you time and effort. And with real-time analytics, you can see how your posts are performing and adjust your strategy accordingly.
Advantages of Hootsuite.com
Hootsuite is a social media management platform that allows you to schedule and publish posts on multiple social media accounts at once. But that’s not all it can do. Here are some of the advantages of using Hootsuite for your social media activity:
- Schedule posts in advance
One of the biggest advantages of Hootsuite is its bulk scheduling feature. This allows you to create and schedule multiple posts across all your social media accounts in one go. Say goodbye to manually posting on different platforms at different times – Hootsuite takes care of it for you.
- Streamline social media management
Hootsuite allows users to create and manage multiple social media accounts easily and quickly. This enables users to efficiently monitor conversations and engage with customers across all their accounts in a single window.
- Comprehensive analytics
Hootsuite provides comprehensive analytics data, including insights into social media traffic, engagement and audience demographics. This allows users to track their performance and hone their strategy by examining their successes and failures.
- Automated scheduling
Hootsuite’s automated scheduling feature lets users plan, schedule and queue up future posts in advance. This helps save time and makes it easy to manage multiple accounts.
- Secure access and authorization
Hootsuite’s secure access and entitlements system enables users to assign levels of access and authorizations to other people. This protects user accounts and prevents unauthorized access.
- Integrations
Hootsuite has a library of third-party integrations and plugins. This enables users to expand their capabilities, whether they are collaborating with team members or connecting with customers.
Pricing plan
Professional ₹1,915/mo*
1 User
10 Social accounts
Team ₹7,540/mo*
3 Users
20 Social accounts
Business ₹45,000/mo*
5 Users
35 Social accounts
Enterprise Custom
Starts at 5 users
Starts at 50 social accounts
2. Sprout social
Sprout Social is a web-based social media management and analysis tool used to help businesses communicate effectively and grow their social media presence
It allows users to monitor and manage their various social media accounts from a single dashboard. It provides insights about performance, helps build relationships with customers, and creates custom reports to measure engagement and success.
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Advantages of Sprout Social
- Schedule posts in advance
Sprout Social offers a comprehensive suite of tools designed to facilitate the management of social media accounts. The platform provides analytics tools, scheduling features, collaboration tools, and content libraries, enabling marketers to easily plan and execute their social media campaigns.
- Increased engagement
Sprout Social’s advanced analytics tools help marketers determine how well users are engaging with their content. It also offers suggestions on how to drive further engagement from followers.
- Easy to Use
Sprout Social is highly intuitive, making it easy for users to navigate the various features of the platform.
- Automated Messaging
Sprout Social’s automated messaging tool can be used to send out personalized messages, notify customers of new product releases, or remind people of upcoming events. This feature can help save marketers time and effort when it comes to managing messages and responses.
- Cost Effective
Sprout Social is an affordable option for marketers looking to manage all their social media accounts in one place. It also offers discounts on enterprise plans, making it an even more cost efficient option.
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Pricing plan
Standard
$249 per month
Each additional user +$199/mo
Professional
$399 per month
Each additional user +$299/mo
Advanced
$499 per month
Each additional user +$349/mo
Enterprise
Custom-built plan to meet
your needs
3. HubSpot
HubSpot is also another tool which speedly tracks social media activity. It is a popular inbound marketing and sales platform. The blog highlights stories from real-life businesses, with the goal of showing how HubSpot can help organizations reach their goals. HubSpoting is also connected to HubSpot’s Academy, which is a free online training resource.
Advantages of HubSpot
- Easy to Use
HubSpot CRM is designed to be simple and intuitive, meaning that you don’t need to be a technological expert to use it effectively. Its features are accessible and easy to navigate, allowing users to quickly and efficiently manage their contacts, activity and workflows.
- Automation
By automating repetitive and tedious tasks, HubSpot CRM can help companies save time and resources. Automations also ensure that nothing slips through the cracks when it comes to managing customer data or following up with leads.
- In-depth Reporting and Analytics
With powerful reporting and analytics capabilities, HubSpot CRM can provide companies with real-time insights into the performance of their sales pipelines. This data can be used to identify areas of opportunity and make more efficient business decisions.
- Integrations
HubSpot CRM is integrated with a variety of third-party applications and services, allowing you to harness the collective power of the tools you already use.
- Free Plan
HubSpot CRM offers a free version of its software, which is perfect for small businesses and startups. The free version offers basic features to help you get started with managing your customer data.
Pricing plan
Starter
$45 per month
Professional
$800 per month
entreprise
$3,600 per month
Iconosquare is a web-based image management tool for managing, analyzing and promoting visual content across social media platforms. It can help users gain insights into the performance of their content, optimize their presence and grow their audience. It also has features that allows users to collaborate with other users, share visuals and measure the impact of campaigns.
Advantages of Iconosquare
- Cost
Iconosquare is a paid service and can be expensive for small business owners and individuals who operate primarily on a shoestring budget.
- Interface
Iconosquare has a complex interface and a steep learning curve which can be difficult to understand and master, making it a less likely option for people who do not have the time or knowledge to effectively utilize the service.
- Limited Access
Iconosquare only provides access to Instagram, limiting its potential to other social media platforms.
Pricing plan
Pro
49€ /month (Billed annually)(Billed month)
Advanced
79€ /month (Billed annually)(Billed month
Entreprise
139€ /month (Billed annually)(Billed month
5. Agorapulse
Agorapulse is a social media management platform that helps businesses and organizations improve their management and administration of social media accounts. It provides a suite of tools that allow users to schedule posts, engage with followers, monitor accounts, and generate analytics reports. Additionally, Agorapulse provides analytics reports for all user accounts, allowing for insights into performance over time.
Advantages of Agorapulse
- Comprehensive platform
For brands, small businesses and agencies, an easy-to-use calendar and social publishing allow users to manage all their social accounts in one place.
- Deliver insights
It includes valuable insights on each post, including performance metrics and audience engagement to help users better understand their followers and the impact of their content.
- Robust
Agorapulse offers a robust suite of automation tools designed to save time and effort, allowing users to automate their social media content easily.
- Streamline process
It also offers an intuitive workflow to help teams streamline their social media management process and ensure no tasks or conversations go unanswered.
- Stay on top
Agorapulse also has a full suite of monitoring features, allowing users to stay on top of potential problems and respond quickly to customer inquiries and concerns.
Pricing plan
Standard
US$49 per user/month (Billed annually)
Professional
US$79 per user/month (Billed annually)
Advanced
US$119 per user/month (Billed annually)
6. Sendible.com
Sendible is an all-in-one social media management platform. It provides businesses with tools to monitor and engage with customers across multiple channels including Twitter, Facebook, LinkedIn, Instagram, Google Plus and many more. Users can schedule, automate and analyze their content. It also offers reputation management, customer service and analytics capabilities.
Advantages of Sendible
- Custom Homepage
Sendible offers a customizable homepage to organize your accounts and tasks according to your needs.
- Automated Posts
Sendible lets you post content automatically to any social media platform, making it much easier to maintain an active presence on your channels.
- Comprehensive Reporting
Sendible gathers and organizes data from your social media channels into one easy-to-use dashboard.
- Simplified Client Management
With Sendible’s client management system, you can assign tasks, track client interactions, and more.
- Cost-Effective Pricing
Sendible comes with competitive pricing plans to suit the needs and budgets of any social media marketer.
Pricing plan
Creator
$29 /mo billed monthly
Professional
$89 /mo billed monthly
Advanced
$199 /mo billed monthly
7. Zoho
Zoho for Social Media is a suite of software designed to help businesses to keep track of and actively engage with their customers on social media platforms including Facebook, Twitter and Instagram. It provides detailed analysis of interactions and allows users to schedule posts, monitor conversations, and measure the effectiveness of campaigns across all social networks.
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Advantages of Zoho
- Affordable Pricing
Zoho offers customers affordable packages and subscription plans. In this manner businesses of all types can easily afford it.
- Integration
Zoho offers customers affordable packages and subscription plans. In this manner businesses of all types can easily afford it.
- Scalability
Zoho can grow with your business. You can start with a basic package and then upgrade to a larger package as your needs expand.
- Security
Take security seriously. Your data is stored safely and securely. They have multiple security protocols in place to keep your data safe.
- Reliability
Zoho prides itself on reliability. Their uptime is excellent, so you won’t have to worry about your data not being accessible when you need it.
Pricing plan
Standard
₹600/month billed annually
Professional
₹1,725 /month billed annually
Premium
₹2,595 /month billed annually
8. Keyhole
Keyhole is an online evaluation tool used to measure website performance and user engagement. It helps marketers track how visitors interact with their digital properties and how they can optimize the experience to drive more revenue or build customer loyalty. Keyhole provides detailed reporting and insights on web trends, click paths, dwell time, and user demographics, to help you understand how visitors are interacting with your website.
Advantages of Keyhole
- Minimally Invasive
Keyhole surgery is generally a minimally invasive procedure, meaning that it requires making small incisions in the patient’s body. This means that recovery is faster and much less painful compared to traditional open surgery.
- Reduced Risk of Complications
Because keyhole surgery requires smaller incisions, there is a much lower risk for complications such as infection, trauma, and scarring.
- Faster Recovery Times
Keyhole surgery can typically be completed in a shorter amount of time than traditional surgery, allowing patients to recover faster and return to normal activities sooner.
- Improved Visibility
Because keyhole surgery requires making smaller incisions, the doctor has a better view of the surgical area. This often allows them to take more precise action during the procedure and make more accurate diagnoses.
- Cost Effectiveness
Generally speaking, keyhole surgery is more cost effective than open surgery. This is due to the lower risk of complications, reduced recovery times, and improved visibility during the procedure.
Pricing plan
Basic
$49 per month
Plus
$99 per month
Professionals
$199 per month
9. Awario
Awario is a social media monitoring tool that tracks online conversations and provides insights. It helps brands and businesses monitor their online presence, find new leads, and engage with their audience. Awario monitors the web, news, and social media, and makes it easy for brands to analyze sentiment, measure brand awareness, and take action based on insights.
Advantages of Awario
- Comprehensive Social Media Monitoring
Awario offers one of the most comprehensive social media monitoring services out there. It tracks mentions of your brand on Twitter, Facebook, YouTube, Instagram, Reddit, and more.
- Intelligent Alerts
Awario’s alerts system is intelligent. It notifies you whenever there’s a new mention of your brand, as well as any significant changes in the conversations around it.
- Influence Tracking
Awario offers sophisticated influence tracking that enables you to identify the influencers in your industry and monitor the success of your campaigns and the sentiment around your brand.
- In-depth Analytics and Reporting
Awario’s reporting gives you easy access to a range of customizable analytics and data visualization tools. With this feature, you can monitor the progress of your campaigns, spot trends, detect crises in your industry, and more.
- Competitive Insights
Awario lets you quickly compare your performance against your competitors and learn from their success. You can also assess where you can improve your campaigns and adjust appropriately in real-time.
Pricing plan
Starter
$39.00
Pro
$119.00
Professionals
$199 per month
10. BuzzSumo
BuzzSumo is a web-based tool that helps you find the most popular content in any industry. It uses an advanced algorithm to track the performance of content across social networks such as Facebook, Twitter, LinkedIn, and Google+. BuzzSumo also provides a number of tools to compare data, spot influencers, track content trends and monitor backend performance.
Advantages of BuzzSumo
- Discover the most popular content
BuzzSumo lets you quickly find the most popular content from across the web on any given topic. This enables you to see what’s hot and trending and easily identify content gaps.
- Identify influencers
BuzzSumo allows you to easily find the most influential people in your industry or on a particular subject. It also gives you detailed information about each influencer, such as how many followers they have, how often they post, and how much engagement their content receives.
- Monitor the competition
BuzzSumo enables you to monitor your competitors’ content and social media activities. You can use this information to stay one step ahead of your competition and ensure that your content marketing strategies are always up-to-date.
- Analyze content performance
BuzzSumo enables you to measure the performance of your content so you can optimize your content marketing efforts. It also helps you spot any errors that could jeopardize your content’s success.
- Enhance your content marketing strategy
BuzzSumo provides valuable insights into what’s trending in your industry. This can help you to create content that resonates with your target audience, enhance your content marketing strategy, and maximize your ROI.
Pricing plan
Basic
$119 /mo
Content Creation
$249 /mo
PR & Comms
$249 /mo
Suite
$249 /mo
Enterprise
$199 per month
11. Sprinklr
Sprinklr is a customer experience management (CXM) platform designed to help organizations create unified and informed customer experiences across channels and devices. It offers a suite of tools to help brands manage their presence and create engaging content, monitor customer conversations, and measure performance in real-time, among many other features. Sprinklr is used by over 1,200 of the world’s largest companies, including Microsoft, GE, McDonald’s, and Unilever.
https://www.sprinklr.com/
Advantages of Sprinklr
- Effective Social Media Management
Sprinklr offers a comprehensive platform to manage social media platforms within one unified interface. This reduces teams’ time toggling between various platforms, allowing them to focus their energy on real engagement, analytics, and planning.
- Comprehensive Marketing Solution
Sprinklr offers many features, including A/B testing, campaign optimization, user-generated content curation, and organic/paid social media planning. This allows brands to target and engage their audience across multiple channels effectively.
- Advanced Analytics
Sprinklr provides in-depth insight into consumer conversations, enabling marketers to make smarter decisions. This feature helps brands better understand their marketing performance and consumer behavior, helping to drive more effective strategies.
- Streamlined Customer Service
Sprinklr’s unified platform makes it easier for customer service teams to respond to customer queries and manage conversations across multiple channels. This helps brands provide timely, personalized customer support and increase customer satisfaction.
Pricing plan
STARTING PRICE ($)
–
Billed
–
Unit
–
Free trial
Yes
12. Later
Later is a social media scheduling and analytics tool that helps businesses and individuals plan, schedule, and analyze their social media posts. It enables users to plan, schedule, and analyze their posts across multiple social media platforms, including Instagram, Facebook, Twitter, Pinterest, and LinkedIn. Later also provides analytics and insights to help users understand their performance and optimize their content.
Advantages of later
- Schedule or manage social post
Allow users to easily schedule and manage their social media posts in one place. This saves time and energy; users don’t have to post to each platform manually.
- Track of analytics
Later provides analytics and insights into user engagement, helping users better understand their audience and optimize their content.
- Make collaboration easy
Users collaborate with team members, making it easier to manage social media accounts across multiple platforms.
- Library of content
Provides a library of content, making it easy to find and repurpose content for social media.
- Create custom link
Allows users to create custom link tracking, making tracking their campaigns’ performance easier.
Pricing plan
Starter
$18/month
Growing
$40/month
Advanced
$80/month
13. StoryChief
StoryChief is an all-in-one content marketing tool that helps marketers and content creators create, collaborate, publish, and distribute great content to reach more audiences. It offers a range of features that enable users to effectively create, optimize, and manage content, including content planning and editing, branding, analytics, and publishing. It also provides integrations with popular marketing channels, such as WordPress, LinkedIn, Medium, Twitter, and Facebook, to help users distribute their content at scale.
Advantages of StoryChef
- Quickly and easily create content
StoryChef is a user-friendly tool that allows users to quickly and easily create content for their social media accounts. This can be especially beneficial for marketers who need to generate content on a regular basis.
- Interactive dashboard
StoryChef’s interactive dashboard makes it easier to monitor and analyze the performance of content as it is created. This allows users to tailor their content to their target audience in order to drive more engagement and reach more people.
- Automation capabilities
StoryChef has some automation capabilities that can help users streamline the social media content creation and curation process. This can be especially useful for marketers who are looking to save time or manage multiple accounts.
- Dreamweaver integration
Can also be integrated with Adobe Dreamweaver and other applications, which makes it easier for users to integrate content into their existing design projects.
Pricing plan
For individuals
starts from $ 440 / month 3 workspaces included 4 users per workspace included
For team
starts from $ 220 / month 4 users included $660 billed quarterly $2200 $2640 billed yearly Save two months
Agencies
starts from $ 440 / month 3 workspaces included 4 users per workspace included
14. Socialpilot
SocialPilot is a social media management and scheduling software. It provides a simple platform for businesses and individuals to manage, measure, and track their social media campaigns. With SocialPilot, users can plan, schedule, and post content across multiple social media accounts from a single dashboard. It also helps users to identify audience interaction, response, and engagement for campaigns with detailed analytics reports.
Advantages of StoryChef
- Easy to Use
The SocialPilot platform is incredibly easy to use and requires no coding or design skills. Even if you are unfamiliar with social media and other marketing tools, SocialPilot makes it easy to get started.
- Easy to Use
The SocialPilot platform is incredibly easy to use and requires no coding or design skills. Even if you are unfamiliar with social media and other marketing tools, SocialPilot makes it easy to get started.
- Comprehensive Analytics
SocialPilot offers detailed analytics of your posts and social accounts, which allows users to identify patterns and track performance in real time.
- Automation and Scheduling
SocialPilot’s automation and scheduling capabilities make it easy to plan and assign tasks, freeing your time to focus on other aspects of your marketing strategy.
- Social Listening
SocialPilot offers a comprehensive social listening tool that can be used to monitor conversations about your brand, allowing you to respond quickly and efficiently.
- Integration
SocialPilot integrates with various popular services, including Mailchimp, Campaign Monitor, and Leadpages. It allows users to sync their campaigns and posts with other platforms.
Pricing plan
Agency+
$170.00/mo
Agency
$85.00/mo
Small Team
$42.50/mo
Professional
$25.50/mo
15. SocialOomph
SocialOomph is a social media management and productivity platform that allows users to schedule posts, automate tasks, and simplify their social media management routine. It offers features for Twitter, Facebook, LinkedIn, and other social networks. Additionally, the platform can be used for blogs and RSS feeds, as well as for tracking keywords.
Advantages of SocialOomph
- Scheduled Tweets
You can use SocialOomph’s scheduled tweet feature to pre-determine when and how often you would like to send out your Tweets, meaning your followers can rely on a steady stream of content from you and your brand
- Automated Direct Messages
SocialOomph allows you to write automated direct messages to other Twitter users who follow you. This encourages engagement and provides a more human, personal touch to your presence on Twitter.
- Account Monitoring
SocialOomph allows you to track the activity of Twitter users you are following to keep updated on their activity and interactions with other users. This helps you stay up-to-date on what your customers, competitors, and influencers say.
- Automatic Retweeting
You can use SocialOomph to update your followers on content relevant to your brand by enabling the automatic retweet feature. This allows you to share content without having to manually retweet every post, keeping your followers engaged and informed.
Pricing plan
Business suite
$55 monthly $594 annually (-10%)
Professional suite
$25 monthly $270 annually (-10%)
Advanced suite
$15 monthly $162 annually (-10%)
Personal suite
Free
Conclusion
Social media tools are important for businesses because they allow them to reach a wider audience, build relationships with customers, and increase brand awareness. They also provide a platform for businesses to engage with customers, share content, and gain insights into customer behavior. Additionally, social media tools can be used to generate leads, drive traffic to websites, and measure the success of campaigns.
Finally, social media tools can be used to monitor conversations about a brand, allowing businesses to respond quickly to customer feedback and address any issues. I have mentioned the top one’s above, join them as per your business requirements and join them to get started with fast and productive responsiveness.