Hi, I AM PRAVEEN

Freelance
Digital Marketing
Expert

ENTREPRENEUR, SPEAKER, COLUMNIST & BUSINESS ADVISOR

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About Me

I am talking about my expertise.

Freelance Digital Marketing Expert & Consultant, 16+ yrs experience working w/startups & global brands in e-commerce, mobile apps, consumer products, tech.

I Create, Curate, Communicate & empower businesses to grow their brand online, through strategy, content, social media & community building.

Digital Marketing Analytics Tools

Mixpanel
Hotjar
Google Analytics
Facebook analytics
Yandex Metrica
Google Data Studio
Google Tag Manager
Bug webmaster
Google webmaster
Salesforce

Digital Marketing Tools for Conversion

HubSpot
PersistIQ
Marketo
mention
SurveyMonkey
brandwatch
buffer
Hootsuite
Crazy Egg
Kissmetrics

Email marketing tools

ActiveCampaign
Mailerlite
Zoho
MailChimp
HubSpot
sproutsocial
Sender
Sendinblue
Omnisend
SendPulse

Digital Marketing Tools for Keyword Research and SEO

Moz Pro
Ahrefs
SEMRush
Unbounce
Majestic
SpyFu
Ubersuggest
AnswerThePublic
Soovle
Google Search Console

Digital Marketing Tools for Productivity

Trello
Ontraport
Builtwith
mention
SurveyMonkey
brandwatch
buffer
Hootsuite
Crazy Egg
Kissmetrics

Social media marketing tools

ActiveCampaign
Mailerlite
Zoho
MailChimp
HubSpot
sproutsocial
Sender
Sendinblue
Omnisend
SendPulse

Tools I know

Facebook ads manager, Twitter cards, LinkedIn, Google analytics, Google webmaster, Facebook advertising, Instagram, Photoshop, Wordpress, Buffer, Branding, Hootsuite, Branding, Unbounce.com, zapier, Tag manager, Bug webmaster, schema.org, SEMrush, Ahrefs, 33across, Agency atlantic, Hellobar.com, Grammarly, Leadsqur.com, EduTech solution marketing, Content marketing, Google adwords, Web analytics, Display advertising,

Industries I have worked

Travel, Healthcare, Real estate, Education E-commerce, Hotel and Restaurant, Photography agencies, Event management, Rentals, Banking and Finance, Automobile.

Paid media (PPC - Adword and Facebook, CPM, CPC, CPS, CPA)

95%

Search media (SEO, SEM, L-SEO)

85%

Social media (Facebook marketing, Instagram, twitter, youtube marketing)

75%

Online reputation Management (ORM)

95%

Inbound content marketing

90%

Affiliate marketing- Sales network marketing development

90%

Skills I have

Web development, Mobile app development, Content creation, Digital marketing, Marketing, SEM / SEO, Remarketing, Social media, Mobile marketing, Email marketing, Display advertising, PPC, Campaign management.

My Experience

Head of Digital - Marketing & Creative Services

Digital Brain Media, India. - Lucknow, Uttar Pradesh

Since Jan 2016 to till now

Lead and Drive Business IT Vision & Strategy to support and facilitate Business operations and expansion across our Offices.
Plan, organize and execute all IT Support functions, with significant contribution to global processes
Implement appropriate controls to ensure compliance with policies, procedures and processes
Design and execute projects & initiatives to improve systems and operations.
Develop and document new support and operations processes.
Lead a diverse team of IT Support Engineers providing direct end user support and carrying out specific support improvement projects
Partner with cross functional peers to ensure a standard of operational excellence in how we support our internal Teams.
Work closely with the wider IT Leadership Team to ensure our team and processes scale as operations expand.
Recruit, onboard and develop talented Support Engineers.
Monitor service level metrics and response times and redirect team activities as needed.

Director- Digital Strategist

Moon Infosystems , India

July, 2015 to Jan 2016

Manages the design and development of innovative programs that directly align with business objectives.
Provides ongoing strategic direction to marketing teams in relation to digital marketing efforts
Keeps informed of industry activities as well as new digital strategies, resources, opportunities and techniques.
Acts as a digital marketing subject matter expert for CBI.
Ensures that all CBI digital marketing programs meet beverage alcohol legal requirements.

Executive Director

Infinium Advertising Pvt Ltd

Jan, 2012 to May, 2015

Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions for customers.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Facebook ad campaigns of customers.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
Monitor effective benchmarks for measuring the impact of Social Media programs. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Automotive-social-media-marketing Qualifications and Experience
Prepare and set up Campaign proposals on Paid platform

Sr. Digital Branding Strategist

myteavelo , New Delhi

May 2011 – Jan 2012

Conducting keyword research and analysis.
Developing and executing SEO optimization plans for existing and new websites.
Auditing and optimizing new and existing content for natural search engine index rankings
Tracking and analyzing website traffic and owned digital content effectiveness to demonstrate ROI
Attract and engage new audiences
Generate exciting, out-of-the-box ideas for eye-catching, conversation-starting Web content and interactive media that will have wide appeal
Work with the Internet Marketing team to implement ideas strategically

Digital Marketing Manager

Spacesmack LLP USA

Jan 2009 to May, 2011

Devise and implement both strategic and tactical digital marketing plans
Create and implement integrated digital marketing campaigns as planned
Manage social marketing strategies
Monitor website metrics to foresee trends and keep tabs on traffic
Design campaigns to promote products
Assisted in the marketing activities of the department
Worked with the other co- marketing manager to assess customer needs and fulfill them as appropriate
Managed the physical aspect of all campaigns such as materials and resources
Assisted with digital marketing activities as directed
Developed and tested campaigns in accordance to laid down plans
Performed market research

Web Developer

Wizz G max pvt ltd.

Jan 2007 - Jan 2009

Identify technical problems and procedures and communicate their applicable solutions.
Design, develop and improve websites.
Participate in collecting information for documents related to the use of computer programs.
Document the use and maintenance of all software and programs
Work with software programmers, integrators, multimedia and web designers.
Ensure quality of products and services according to standards, processes and procedures
Perform various tests on products and services
Use good programming techniques to ensure a stable web environment.
Design the navigation got websites using HTML, CSS, Java Script

SEO Manager/Web developer

Pixel Freaks - Lucknow Area, India

Jul 2004 – Jan 2007

Proficient in Keyword market Research and Organic SEO.
Able to resolve any technical issues faced by team members and clients.
Extensive knowledge of HTML, XHTML, DHTML, CSS, PHP, ASP, JavaScript, AJAX, XML, cookies, MySQL, MS SQL, Access, Photoshop, version control systems and more.
My other hands-on desk is Graphic Design, Brand Development, Visual Consultancy, Advertising, Creativity, Web Design, Marketing, Events, Media Production.
Be responsible for Strategy Planning & Execution for SEO campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods and link analysis
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.
Regularly check for crawl errors, canonical issues, bad redirects, duplicate content to let the client know and minimize such technical errors on the client site.
Understand client goals, create and execute strategies to exceed defined goals.
Provide strategic insights on the landing page, ad creative etc for multiple clients.

I Worked with

Testimonials

Praveen is outstanding, he is always responsive and was able to reproduce my application for native android and iOS, which was breakthrough in many ways. He have innate understanding about mobile app technology.

Lukasz Zelezny

I chose to work with Praveen because of his years of experience and this is I think is the best business decision I made for an excellent mobile app development. Get the best working experience as it’s time to hire app developer.

Robert Wandra

Praveen was great to work with. He was not only responsive but also invested his 100% efforts to achieve my vision for an excellent mobile application. I recommend him for the best app development
services.

Scott D